1999 – VH1 links its Save The Music campaign with NBC’s “Today” show for a weeklong instrument drive. Donated instruments are collected during the program at the Today studios in New York’s Rockefeller Center, for distribution to public schools. A different musician collects the instruments each day. Musicians include Natalie Merchant, Meatloaf, Tony Bennett, Reba McEntire and others. Over 1,000 instruments are collected.