1957 – NBC pulls the plug on the popular Nat King Cole Show after a yearlong search

Nat King Cole

1957 – NBC pulls the plug on the popular Nat King Cole Show after a yearlong search for a sponsor. Cole says, “The advertising agencies are afraid of the dark. They don’t take any chances. I think the show can be sold if the agency men look at it from a money point of view rather than from that of a race issue. The network likes me and so do the TV viewers.” Nat’s show had attracted quality guests like Peggy Lee, Ella Fitzgerald, and Harry Belafonte.

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